our idea of employer branding

VIBE
TO THE MAX

VISION:

To Glo-up Brands*

[*Big and small. Living and non-living. In India and the world.]

[everyone and everything on this planet whether living or non-living has a brand – an image, a perception, or a reputation that shapes how they are seen. We're here to help brands glow up to their highest vibe]

PHOENIX MISSION(S):

Elevate India's Talent Scene

In the next five years, Phoenix will collaborate with cutting-edge AI companies like NVIDIA, Metaverse pioneers, and partner with the Indian government to advance their talent brand initiatives

Revive Rising Stars

Phoenix exists to resurrect as many first-time global entrepreneurs and MSME owners in India. We uncover their special gifts, and realign both their brands and businesses for a new era

Craft Game-Changing Employer Branding Products

Phoenix is constantly tinkering with the latest trends, tech in employer branding. We will use our legacy intelligence,

out-of-the-bulb ideas and deep talent insights to create ai employer branding products that solve talent research, brand audits, personalized messaging, design development, and brand promotion all at once!

Our Phoenixes aka our employees,

who work remotely

are always vibin' n thrivin'

wherever they are

In a vibe

of their own

a vibe that is

free, fresh, forever

changing

and evolving

as we go

and grow!

VIBE:

WE ARE FLUID

Like an Amoeba,

we keep changing

shape

We have reoriented Phoenix several times to support:

new global business trends: we became fully remote during the pandemic
new client requirements: we offer both all-inclusive retainers (with no-limit employer branding consultation, employer value proposition development, internal comms, social media campaigns, and animations included in the pack); and a separate ala carte menu of costs to support differing employer branding budgets. Simply, outsource your brand comms and designs to Phoenix TalentX Branding
new business service models: we offer dedicated client team support or do adhoc work on SOS basis to meet your last-minute requirements for video production, social media animations, event branding, printing etc.
new tech developments: we are now using #generativeai #chatgpt to boost our productivity and deliver @hyperloop speed
new talent segments - we just redid our brand comms and website to cater to genz and alpha
and still as excited as an employer branding fresher ready to do the new!

Employer Branding Services

EMPLOYER BRANDING STRATEGY

Employer Brand Strategy for a specific Geo or Niche Talent Set
Employer Brand Audit
Digital & Social Audits
Competitor Mapping
Brand Positioning for the Indian Market
Employer Brand Workshop for CXOs
India Tech Hub Branding
PR & Media
Press Release
Social Media Strategy
Content Marketing
Candidate Communicaitons
Internal Comms & Employee Advocacy
Blogs
LinkedIn Branding
Instagram Content
Campus Branding
Etc.

EMPLOYER VALUE PROPOSITION

Talent Research
Leader Interviews
Talent Brand Differentiators
Competitor Brand Analysis
Core Message Identification
Employer Branding Pillars
EVP Messaging & Poster Taglines
EVP Explainer Video
Employer Brand Design Guidelines
Internal and External EVP Launch Plan
On-ground EVP activation
Careersite Refresh
Social Media Refresh
Employee EVP Testimonial Videos
Bloopers Reels, Teasers for Social Media
Etc.

EMPLOYER BRANDING ASSETS

Employer Branding Video Production
Digital Animations
Digital Recruitment Brochures
Jobgrams, Careergraphs, Career GIFs
Candidate Mailers (Static, HTML, Animated)
Social Media Posts
Linkedin Targeted Ads
Testimonials
Recruitment Posters, Standees
SWAGs
Billboards
Event Booth Branding
VR or AR, Digital Activations for events
Mobile Apps, Games
Etc.